IKEA Launches Its First-Ever College Bus Tour and We're Obsessed

IKEA fans and college students, listen up! IKEA is launching its first-ever college bus tour which will visit 30 college campuses throughout the US.

The bus will be rolling from state to state from late summer to early fall and will help college students prepare for the upcoming semester and year with great giveaways, on-site sales points, and totally fun customization stations.

So, what exactly is inside the IKEA college bus? According to the press release, "Inside the customized, branded school bus, the IKEA U.S. team has created a walkable showroom to capture vignettes of quintessential campus living, outfitted with our favorite IKEA products."

Students will have the opportunity to explore a home away from home walkable showroom which will feature IKEA's favorite items specifically dedicated to dorm rooms.

This decked-out showroom will include IKEA's college essentials like SYRABLADMAL duvet cover and pillowcase for total comfort, a RÅSKOG utility cart, BROKROCKA glasses, and their effortlessly stylish KRYLBO chair.

This mobile pop-up will also be interactive for students and will also include fun activities for all like a planting station, a custom-made Dala horse, and more!

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What's more, is that students can also win super fun prizes! From a Swedish fishing giveaway game, to customizing your very own iconic IKEA FRAKTA bag at the Blue Bag Bar, to lastly being able to grab fresh plants to freshen up your space.

Christine Whitehawk, Marketing Communications Manager of IKEA US loves the concept of this tour for its interactiveness.

"The Bus Tour allows us to meet them on campus and show how we visualize small-space living solutions, bringing inspiration right to their door," said Whitehawk in a press release. "At the showroom, we encourage students to join our IKEA Family Loyalty Program, where they can take advantage of free parcel delivery for small orders—a great and convenient way to shop and receive any remaining items they need to set up their new space."

And as for tips on how students can decorate their dorm rooms, Whitehawk emphasizes the importance of budgeting.

"Start by setting your budget and then plan your shopping trip online," she says. "This way, you can pick your selections before beginning to shop. At IKEA, we prioritize affordability and offer a variety of items to fit different budgets."

Whitehawk also talked about how organizing is essential for dorm rooms because of their unusually small sizes. She recommends maximizing as much vertical space as possible and incorporating dual-purpose items to make the most of the small space.

"Many IKEA products have dual purposes, such as a side table that can serve as a study station and bedside table."

This unique and fun bus tour will hopefully get students excited for their upcoming year and super stoked to decorate their dorm room that makes their space that is perfect for them.

Time to get to decorating and having a year to remember.